Senior Integrated Marketing Manager

Contact : kathleen.mirabal@gmail.com

PROFILE

Results-driven Senior Integrated Marketing Manager with extensive expertise in developing, launching, and evaluating multi-channel marketing campaigns. Well-versed in steering product launches, spearheading rebranding initiatives, orchestrating expansion campaigns, managing partner events, developing content strategy, and executing global nurture campaigns. Adept at fostering brand awareness, driving lead generation, optimizing user acquisition strategies and accelerating pipeline.

EDUCATION

UNIVERSITY OF SOUTHERN CALIFORNIA

Bachelor of Science in Business Administration Focus on Marketing , 3.45 GPA

MAY 2015

INTERNSHIP EXPERIENCE

IHEARTMEDIA

Social Media Intern | JUNE 2014 – AUGUST 2014

  • Managed Facebook, Twitter, and website.

  • Uploaded creative content such as polls, articles, and photos daily.

  • Created a Social Media Marketing strategy for both Facebook and Twitter.

  • Created a comprehensive 20 page user guide for The Rendezvous Show website.

  • Increased Facebook weekly reach by 50.6%.

EMMIS COMMUNICATIONS

Traffic (Commercial) Intern | JUNE 2011 – DECEMBER 2011

  • Filled out 56 affidavits weekly for 6 major advertising accounts.

  • Input traffic (commercial) instructions into Marketron.

  • Contacted marketing agencies regarding missing commercial spots. Recorded commercial spots.

WORK EXPERIENCE

Sprout Social

Sr. Marketing Campaigns Manager | MARCH 2025 - Present

  • Worked cross-functionally to lead integrated marketing campaigns for vertical product launches and other specialized campaigns.

  • Led the GTM launch of two vertical-specific solutions: Icertis Contract Intelligence for Financial Services and Icertis Contract Intelligence for Healthcare Providers, leading to over $60 Million in influenced pipeline.

    • Key responsibilities include: Developing overall campaign marketing strategy, working with agency and in-house teams to develop assets, launch assets in market, review and report on on-going campaign results

    • Tools leveraged include: Salesforce, Pardot, Marketo, 6sense, Terminus, PowerBi

Icertis

Sr. Integrated Marketing Manager | FEBRUARY 2022 - MARCH 2025

  • Worked cross-functionally to lead integrated marketing campaigns for vertical product launches and other specialized campaigns.

  • Led the GTM launch of two vertical-specific solutions: Icertis Contract Intelligence for Financial Services and Icertis Contract Intelligence for Healthcare Providers, leading to over $60 Million in influenced pipeline.

    • Key responsibilities include: Developing overall campaign marketing strategy, working with agency and in-house teams to develop assets, launch assets in market, review and report on on-going campaign results

    • Tools leveraged include: Salesforce, Pardot, Marketo, 6sense, Terminus, PowerBi

Saleshood

Sr. Marketing Manager  ⏐ SEPTEMBER 2021 – FEBRUARY 2022

  • Developed and managed marketing strategy directly under CEO, including content, webinars, events, website rebranding, social, SEO, and SEM, using tools such as Hubspot, Wordpress, SEM Rush, Google Ads and Salesforce.

  • Created content for weekly email marketing sends; launched & q/a’d emails

    • Increased email open rates by 22.3%

  • Optimized monthly webinar series, generating 300+ leads monthly

    • Increased webinar registration rate by 31.6%

  • Launched live "Dinner Social" series: An event with dinner & networking with peers, enabling sales to connect with customers and prospects in-person

  • Developed new reporting dashboards/processes to streamline campaign measurement within Hubspot and Salesforce

Emburse

Sr. Marketing Manager  ⏐ JANUARY 2021 – SEPTEMBER 2021

  • Developed and launched fully integrated digital and offline ABM campaigns, using tools such as Marketo, Terminus, Sendoso, GoogleAds, LinkedIn, Unbounce, Expression Engine, among others

  • Led creation of assets for ABM campaigns, including writing emails, designing ads, creating ad copy, launching landing pages, writing video scripts

  • Launched and ran monthly recurring product webinars

  • Sourced third-party vendors and technology providers for ABM campaigns

  • Led presentations on results of ABM campaigns and programs for sales and BDR teams

  • Worked with teams cross-functionally (including sales, BDR, product, brand, create) to develop and launch integrated campaigns

Marketing Campaign Manager  ⏐ MARCH 2019 – JANUARY 2021

  • Worked cross-functionally to lead marketing projects such as webinars, white papers, graphic design, emails, and other marketing assets

  • Deployed and implemented project management tools (Redbooth, Asana) to streamline marketing asset creation

  • Utilized Hubspot and Unbounce to create emails, landing pages and forms

  • Strategized, coordinated, and deployed new email & landing page designs

  • Created integrated email and direct mail sequences for sales and BDR team to utilize (in Outreach)

  • Managed external freelancers and vendors

Nowcom Corporation

Marketing Manager  ⏐ JANUARY 2018 – MARCH 2019

  • Oversaw & managed a small marketing team of 10 people for both B2B and B2C markets.

  • Managed hiring for the marketing team, hiring a total of 6 people for the team over the course of a year.

  • Led monthly meetings covering performance and progress towards KPI’s, including leads, conversions, click-throughs, and more.

  • Managed the creation and deployment of Google Adwords & Facebook/Social Advertising Campaigns. 

  • Led all Marketo-based initiatives including database implementation and campaign-deployment.

  • Oversaw and managed the marketing calendar, including creating strategy, outlining tasks, assigning deadlines, and deploying material.

Marketing Coordinator  ⏐ JANUARY 2017 – JANUARY 2018

  • Led the team in deploying Marketo, including learning the platform, scheduling training sessions, and managing all program creation.

  • Changed the method and strategy for deploying webinars, resulting in a 300% average increase in registrants and attendees. 

  • Managed and deployed all promotional emails, including strategy, content, and asset creation.

  • In addition to managing email marketing and content calendar, managed all social media, blog content, google adwords, and SEO strategy.

OMNI ONLINE SOLUTIONS

Social Media Manager ⏐ SEPTEMBER 2015 – OCTOBER 2016

  • Managed social media profiles for over 50 clients in over 35 different industries.

  • Increased client's social media following and engagement by 5-15%. 

  • Created and curated content for daily/weekly posts on top social media platforms.

  • Developed bi-monthly email marketing strategies that increased opens, clicks, and conversions for clients. 

  • Crafted responses to reviews left on client social profiles, including Facebook, Yelp, Google +, Houzz, and Angie’s List.

  • Analyzed monthly social media analytics to determine strengths, weaknesses, and opportunities in order to increase client ROI.

TESTMASTERS

Enrollment Counselor - MAY 2015 – SEPT 2015

  • Answered an average of 25 phone calls daily.

  • Responded to an average of 30-40 emails weekly.

  • Handled domestic shipping requests, as well as international shipments.

  • Created and posted job ads on over 120 University Websites.

LANGUAGES

  • ENGLISH: Advanced

  • SPANISH: Professional

SKILLS

  • Corporate Blogging

  • Content Strategy

  • Adobe Creative Suite

  • Microsoft Office

  • Community Management

  • User Generated Content Strategies

  • Automated Email Campaigns

  • Experienced with SEO Strategies

  • Intermediate Experience with Hubspot, Sprout Social

  • Advanced Experience with Facebook Analytics, Mailchimp, Marketo

SOCIAL MEDIA LINKS

  • Linkedin.com/in/kathleenmirabal

  • Twitter - SimplyKat_xoxo